Appflows

About Appflows

AppFlows, developed by Pocketworks, is an intuitive online platform designed to help product teams, founders, and app developers quickly scope, estimate, and visualize app ideas.

Unlike traditional spreadsheets or design tools, AppFlows emphasizes speed and simplicity by transforming typed descriptions into auto-generated outlines, user flows, SWOT analyses, and strategic visuals.

Its privacy-first approach ensures data remains local, while features like the Growth Planner and Mobile Strategy Canvas assist in mapping out user acquisition and strategic priorities.

Built with input from mobile strategy and development experts, AppFlows is used internally at Pocketworks to refine client projects and is available for free to users.

The tool supports exporting specifications as tables or PDFs, sharing concepts online, and leveraging AI coaching to improve app specifications.

Its goal is to streamline the early stages of app development, making high-level planning accessible, engaging, and fast, eliminating the need for complex design tools or lengthy documents..

Smart Features

• Privacy-first design ensuring data remains local and secure
• Rapid creation of app specs through typing, with auto-generated visuals
• Supports collaboration and stakeholder communication
• Includes SWOT analysis, user flows, and strategic planning tools
• Export options for PDFs and tables to share or present
• Built-in AI coach to enhance specifications and strategies
• Free forever, with no upfront costs
• Designed for speed, simplicity, and high-level planning

Use Cases & Applications

• Initial app idea scoping and estimation
• Creating visual app specifications without detailed design skills
• Collaborative planning among product teams and stakeholders
• Developing mobile strategies and growth plans
• Preparing investor presentations and stakeholder reports
• Rapid prototyping and feature roadmap development

Who is it for?

• Product managers
• Startups and founders
• Mobile app developers
• Designers and strategists
• Marketing and growth teams
• Stakeholders seeking quick app concept validation

Business Opportunities in Appflows

Leveraging AppFlows can serve as a consultancy offering rapid app planning and strategy sessions for startups and small businesses.

By providing quick, visual app specifications, you can help clients validate ideas, attract investors, and streamline development processes.

Additionally, integrating AppFlows into your own product or agency services can enhance project pitches, improve stakeholder communication, and reduce planning time, enabling you to deliver faster results.

Offering customization, training, or ongoing support around AppFlows can create a steady revenue stream while building your reputation as a mobile app strategist or development partner..