Firework

About Firework

Firework is a comprehensive video commerce platform that leverages AI and digital humans to deliver personalized, interactive shopping experiences.

It offers features like one-to-one virtual shopping, live chat, digital showrooms, vertical content creation, and livestream management, enabling brands to connect with consumers across multiple channels.

The platform integrates seamlessly with websites, emails, mobile apps, packaging, SMS, social media, and in-store environments, providing a unified and immersive brand experience.

Trusted by over 1,500 leading brands, Firework has driven more than $2 trillion in video views and $300 million in GMV, delivering measurable results such as increased conversions, higher engagement rates, and reduced cancellations.

Its AI virtual assistant anticipates customer needs, guides purchase decisions, and enhances customer support.

By transforming traditional e-commerce into engaging, human-like interactions, Firework helps brands increase sales, loyalty, and customer satisfaction while simplifying content creation through AI-generated and influencer content.

Recognized with awards and funding, Firework is at the forefront of the future of digital retail, enabling brands to elevate their online presence with innovative video solutions..

Smart Features

• AI-powered virtual shopping assistant for tailored customer advice
• Interactive shoppable videos that boost engagement and conversions
• Seamless omnichannel integration across websites, email, mobile, and in-store
• Digital showrooms connecting physical and online stores 24/7
• Live 1:1 video chat for deeper customer engagement
• User-generated and influencer content for authentic brand storytelling
• Advanced analytics to measure impact and optimize campaigns
• AI content generation to streamline video creation
• Social and publisher video syndication for broader reach
• Increased sales, higher customer loyalty, and reduced cart abandonment

Use Cases & Applications

• Enhancing e-commerce websites with interactive shopping videos
• Creating digital showrooms for 24/7 customer engagement
• Enabling live video consultations and personal shopping experiences
• Integrating video into email, social media, and mobile apps
• Extending brand storytelling through influencer and UGC videos
• In-store digital signage and QR code linking to shoppable videos
• Facilitating seamless online-to-offline customer journeys
• Driving higher conversion rates for fashion, beauty, grocery, and electronics brands

Who is it for?

• Retail brands seeking to enhance online shopping with interactive videos
• E-commerce platforms aiming to increase conversions and customer engagement
• Physical retailers expanding into digital showrooms and virtual experiences
• Small businesses looking for affordable, impactful video marketing tools
• Brands across automotive, beauty, grocery, electronics, fashion, and home goods sectors
• Marketing teams focused on innovative customer engagement strategies

Business Opportunities in Firework

Leveraging Firework's platform, entrepreneurs and small businesses can create personalized video marketing services for local retailers, real estate, or niche brands.

By offering customized virtual showrooms, live shopping events, and content creation, you can build a profitable agency that helps brands increase sales and loyalty through engaging video experiences.

Additionally, developing specialized content or consulting on omnichannel integration can open new revenue streams, making this a compelling side hustle in the growing digital retail landscape..