Gastrograph.com

About Gastrograph.com

BASES AI Product Developer by NIQ is an innovative, AI-powered solution designed for food and beverage companies aiming to streamline product formulation and development processes.

By utilizing over 110 models and a vast sensory database—including over 21,000 in-market products and 500,000 consumer reviews across 40 countries—it enables teams to create, screen, and refine formulations before physical prototypes are made.

The platform helps answer critical business questions such as benchmarking performance, prototype screening, optimization, and identifying new line extension opportunities.

Its unique approach combines AI insights with sensory science expertise, providing precise predictions on consumer liking, cultural preferences, and regional differences.

This reduces research time by up to 65%, cuts costs, and accelerates market entry by up to six months compared to traditional methods.

Users can customize parameters based on target countries, demographics, and categories, ensuring relevant and actionable insights.

The platform's capabilities support faster innovation, better product-market fit, and strategic decision-making, ultimately leading to increased consumer delight and competitive advantage..

Smart Features

• Leverages extensive sensory and consumer review data for accurate product predictions
• Reduces research and development costs by minimizing physical sample testing
• Speeds up product development cycle by up to 6 months
• Enables formulation optimization across multiple regions and demographics
• Provides AI-driven insights for benchmarking, prototype screening, and line extension planning
• Combines human sensory science expertise with advanced AI algorithms
• Supports rapid adaptation to regulatory and cost changes
• Facilitates data-driven decision making to stay ahead of market trends

Use Cases & Applications

• Product formulation and optimization
• Prototype screening and improvement
• Market and regional performance benchmarking
• Identifying new line extension opportunities
• Cost and regulatory compliance adjustments
• Accelerating time-to-market for new products
• Consumer preference analysis and segmentation

Who is it for?

• Food and beverage product developers
• Sensory scientists and R&D teams
• Marketing strategists
• Innovation managers
• Quality assurance professionals
• Corporate innovation departments

Business Opportunities in Gastrograph.com

Leverage the capabilities of BASES AI to offer consulting services in product formulation and sensory optimization for small food brands or startups.

By utilizing the platform’s insights, you can help emerging companies develop better products faster, identify niche market opportunities, and optimize existing offerings—creating a profitable business in food innovation consulting, sensory analysis, and market strategy.

This approach requires minimal physical infrastructure, focusing instead on data analysis and strategic advisory, making it a scalable and lucrative side hustle for those passionate about food science and market trends..