realeye.io

About realeye.io

RealEye is an innovative online research platform that leverages webcam-based eye-tracking technology, allowing users to perform detailed attention and emotion studies directly through web browsers.

It supports stimuli such as images, videos, or live websites, with customizable parameters like clickable areas and keystrokes to tailor studies to specific needs.

The platform simplifies study setup with an easy-to-use interface, enabling researchers to gather data on gaze points, fixations, mouse movements, and emotional responses without requiring specialized hardware or software installation.

Data collection is compatible with smartphones and desktops, and participants can be recruited from your own panel or from RealEye’s global network of panelists.

The platform offers robust analytical tools, including heatmaps, gaze plots, AOI (Areas of Interest) statistics, and export options for detailed analysis.

Additionally, RealEye supports team collaboration, custom feature requests, and provides training and support, making it suitable for academic, market research, and UX testing applications.

Its compliance with GDPR and privacy standards ensures secure and ethical data handling, making advanced eye-tracking accessible for all levels of research and business development..

Smart Features

• Browser-based webcam eye-tracking eliminating the need for specialized hardware
• Supports stimuli like images, videos, and live websites for versatile studies
• Customizable study parameters including clickable areas and keystrokes
• Real-time data collection on gaze, mouse movements, and emotional responses
• Advanced analytics: heatmaps, fixation plots, AOIs, and export options
• Supports multi-language instructions and mobile device testing
• Easy integration with existing surveys and panels, including RealEye panelists
• Team collaboration, training, and dedicated support for enhanced research efficiency
• GDPR compliance and privacy-focused data handling

Use Cases & Applications

• Market research and consumer behavior analysis
• Website and app usability testing
• Advertising effectiveness and engagement studies
• Academic research in neuroscience and psychology
• Educational experiments and classroom studies
• Neurodivergent student support and attention tracking
• Content effectiveness testing (static vs. dynamic content)

Who is it for?

• Researchers and academics in neuroscience, psychology, and marketing
• Market research firms and consumer insights teams
• UX/UI designers and web developers
• Educational institutions and students
• Advertising agencies and media companies
• Businesses seeking to optimize content and product engagement

Business Opportunities in realeye.io

Leverage RealEye to provide affordable, remote eye-tracking research services for small businesses, startups, and educational institutions.

By offering customized studies and analysis, you can turn your expertise into a profitable consultancy or research agency, tapping into the growing demand for user experience insights and behavioral data without heavy capital investment.

Additionally, you can develop niche market studies or training modules to expand your service offerings, creating a scalable side hustle that benefits from the platform's ease of use and comprehensive features..