sounder.ai

About sounder.ai

Sounder is an innovative AI audio advertising platform designed to enhance campaign management and monetization in the podcast and audio content space

It utilizes advanced AI to pinpoint podcast topics at the marker level, enabling precise contextual targeting that aligns ads with relevant conversations, thereby increasing engagement and effectiveness

The platform ensures brand safety by helping advertisers and publishers identify and avoid unsafe or misaligned content, maintaining brand integrity

Sounder offers comprehensive analytics, including insights into show and episode-level data, to inform smarter media planning and buying decisions

Its tools facilitate seamless integration with popular CMS and ad systems like Triton Digital, Spreaker, Omny Studio, and Megaphone, streamlining workflows

Publishers can maximize revenue by unlocking new monetization opportunities across their podcast catalog while ensuring content aligns with brand standards

For brands and agencies, Sounder provides powerful data-driven insights that improve targeting accuracy and campaign performance

With features like tailored promotional assets and detailed content analysis, Sounder empowers users to elevate their audio marketing strategies, reach targeted audiences, and safeguard brand reputation effectively

Smart Features

• Contextual targeting at the marker level to match ads with relevant conversations
• Brand safety and suitability verification based on industry standards (GARM, IAB)
• In-depth analytics including transcript and audio insights
• Seamless integration with popular CMS and ad platforms for streamlined workflows
• Monetization tools to maximize revenue from podcast libraries
• Tailored promotional assets to enhance audience engagement
• Advanced audience and content targeting based on show and episode data
• Dashboard synthesizing industry standards and data insights for smarter planning

Use Cases & Applications

• Podcast advertising campaign management
• Content targeting and audience segmentation
• Brand safety verification for audio content
• Monetization of existing podcast catalogs
• Creating promotional assets for podcasts and episodes
• Media planning and buying based on detailed content insights
• Integrating targeted advertising into podcast publishing workflows

Who is it for?

• Podcast publishers seeking to monetize and optimize content
• Brands and agencies aiming for targeted, brand-safe audio campaigns
• Media buyers looking for data-driven insights to improve campaign ROI
• Content creators wanting to enhance audience engagement
• Advertising professionals prioritizing brand safety and contextual relevance

Business Opportunities in sounder.ai

Leverage Sounder's platform to start a niche podcast advertising agency that offers targeted, brand-safe ad placements and analytics services

By specializing in content curation, campaign management, and monetization strategies, entrepreneurs can serve brands seeking precise audience targeting and safe content environments

This opportunity allows individuals to create customized packages for small to medium-sized brands, helping them maximize their reach and ROI within the growing podcast ecosystem

With minimal initial investment in content expertise and marketing, a side hustle in audio advertising can grow into a scalable business, tapping into the expanding digital audio market